The BicApP comprehends two laboratories, which cover a total space of 60m2. It is one of the largest centres in Italy that allows theoretical and practical research on user experience, marketing, health, organizational development and behavior change. At the moment, they are equipped with computer stations, mobile devices and tablets running Android OS. Those infrastructures represent a set of tools that enable data collecting on a variety of psychological and behavioral variables, all in a technological and innovative fashion (e.g: developing applications or using wearables).
Mobile apps development
BicApP has its own user-friendly platform for the development of mobile applications, which allows students and researchers with few programming skills, but with great ideas to develop prototypes and test their effectiveness.